The benefits of CRM in business are evident. It saves time and headaches, helps in managing a client base, and keeps up with the anticipations of today’s homebuyers and sellers. Agile CRM has gathered amazing statistics supporting these values. Applying CRM for real estate helps to:

• increase sales by 29%, sales productivity — by 34% and sales accuracy — by 42%;
• grow conversion by up to 300%; and
• shorten sales cycles by 8 to 14%.

But the real story is very often not so picture-perfect. In practice, around 30% of real estate companies have not applied this tool to their businesses and those who did experienced certain challenges. The interesting fact is that some reasons for CRM nonuse and challenges people facing are quite similar.

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