Customer relationships lie at the heart of every business. Selling is important and every dollar invested into a CRM system yields up to $8.71. With hundreds of vendors on the market, it’s natural to go the easiest way and buy an off the shelf software. But there are situations when it’s better to develop a custom CRM.

If used correctly, CRM can improve productivity by 30%. – Salesforce.

This productivity boost can be offset by a number of issues that come with ready-made CRM:

1. Costs that spiral out of control;

2. Too much time spent on onboarding;

3. Costly integration with other products (especially if you use custom solutions);

4. Poor scaling;

5. Insufficient automation;

6. Data migration issues;

7. Lack of custom features and workflows, etc.

Now, let’s see how custom CRM solutions stack up against these issues.

Read more...