MVPs are often the beginning for many startups. In this article, we will find out the exact business wins you may get by utilizing a Minimum Viable Product approach for your software idea.

Eric Ries, the author of Lean Startup wrote: “We must learn what customers really want, not what they say they want or what we think they should want.”

Well, unless you have a swimming pool filled with money which you can spend on professional customer research, you would likely start small and see if customers really want your product.

The concept of Minimal Viable Product aims to ensure that the strongest features of the app respond to your customer needs while saving you time and money. Adding features and functionality to a product gradually, in parallel with working on responses from customers, is a way more effective approach than launching a full-featured product.

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